Frequently Asked Questions

Yes — while we’re based in New York and deeply conversant with NYS regulations (via the New York State Cannabis Control Board and relevant Title 9 regulations), we can support brands in other states. Because you’re getting traffic from other states, we can help you craft regionally-aware marketing that respects local compliance and optimizes reach. (That said: always coordinate with your state regulatory counsel to ensure full compliance.)

We deliver a full suite of services including SEO, paid-ads (where compliant), email/SMS campaigns, social media (within platform rules), brand identity & packaging, reputation management, compliance consultation. Whether you’re a dispensary, farm, or packaging/label company — we have packages built for you.

It means every strategy we propose is filtered through the lens of cannabis-specific regulation (for example, NY State’s advertising & packaging guidelines, Google Ads cannabis restrictions). We avoid claims such as “medical benefits”, “cure”, “100% safe”, or casual slang like “get high”. We use compliant language like “plant-based wellness”, “relaxation”, “calming”. We always recommend brands consult with regulatory counsel when in doubt.

It varies by how developed your brand, website and local presence are, but typically SEO and reputation-management efforts begin to show measurable results in 3–6 months. Paid campaigns may show earlier traction, but sustainable growth in the cannabis space often relies on evergreen strategy + compliance-safe content.

Yes — but with caveats. Some platforms restrict direct cannabis product advertising (Google does not allow cannabis product ads in many markets). We instead build compliant strategies: for example, content that drives brand awareness, uses SEO, and funnels to compliant landing experiences. We also support social media campaigns within platform rules. Always important: we’ll check your state/local rules too, as each jurisdiction differs.

We specialize in dispensaries, cannabis farms/growers, and packaging/label companies. That means we understand both B2C (dispensaries) and B2B (packaging/label) dynamics.

A strong SEO strategy (targeting keywords, local lists, multi-state reach) will help you capture traffic from states you’re not physically based in. Our approach includes: keyword research for multiple jurisdictions, content that speaks regionally, reputation signals, and UX/website structure optimized for both local and broader audiences. We’ll also flag any multi-state compliance issues (every state has its own rules).

We remain fully aligned with the New York State regulations, including the Packaging, Labeling, Marketing & Advertising Guidance (March 2023) issued by the NY Cannabis Control Board, and Title 9 NYCRR Parts 118, 119, 128, 129, 113. We integrate these rules into your campaign design from the start, so you avoid costly missteps. We also monitor updates, as this industry evolves quickly.

Yes — transparent metrics are part of our offering. From SEO ranking changes, to traffic sources, to engagement analytics, we build dashboards (or use yours) so you can see what’s working, what isn’t, and have data-driven recommendations.

We offer tiered packages: for example, local-SEO/reputation-management starter packages (~$399) for new brands; mid-tier brand building (~$5,000) for growing businesses; and full-scale custom packages for established brands ready to dominate. Because cannabis marketing has unique variables (state regulations, platform restrictions, creative needs), we tailor the final scope based on your brand’s state, size, goals.

Absolutely. We specialize in auditing existing strategies, identifying gaps (compliance, SEO, content, audience, ux), and redesigning or optimizing to boost performance. Think: you’re not starting from zero, you’re improving what you already have. We’ll provide a free or low-cost audit/report (depending on scope) to get started.

Packaging/labeling in cannabis is tightly regulated (by state laws including NY). We provide compliance consultation alongside creative strategy: everything from brand identity and visuals to correct label information, warning symbols, compliant copy, shelf-impact. We partner with design teams or integrate with your in-house team to ensure your packaging works for both regulation and brand growth.

Yes. We work within platform rules and state regulation to build brand-safe social media content: lifestyle/educational posts (avoiding claims about “getting high”), community engagement, story-based content, wellness-adjacent messaging. We emphasize building community, culture, and brand story over direct product promotion when required.

Some key trends include multi-state SEO & regional expansion, authentic brand storytelling, compliance-driven creative, data-driven local marketing, and sustainable packaging innovation. We’ll help your brand lean into these while staying compliant.

Platforms like Meta and Google restrict paid cannabis ads nationwide, but Colorado brands can still engage customers using compliant content. We help design brand-safe posts and local targeting strategies that resonate without violating platform terms.

Yes. We work with growers, processors, and retailers in Oregon to improve brand visibility, connect with wholesale buyers, and ensure packaging and brand identity meet OLCC compliance and consumer expectations.

We build dispensary-focused SEO strategies that help brands appear on Google Maps, local directories, and cannabis-friendly platforms. Especially in cities like Los Angeles, Oakland, and San Diego, strong local SEO is key to standing out.

Yes. We help new dispensaries in Boston, Worcester, and beyond launch with compliant branding, map-friendly SEO, and sustainable digital content strategies that attract and retain loyal customers.